Saturday, June 27, 2009

Charging For Baggage

The latest in airline charges here is from Sprint Air (a smaller budget airline), and it's one I think is not going to sit well with passengers. What is it? It is a baggage check-in charge, similar to what some Canadian and European airlines have been doing recently. According to Sprint, the customer must pay $5 each for their first two bags when booking a flight online.
At the airport itself, the charge for checked luggage goes up to $10 for each of the first two bags. Additional bags will cost the passenger $100 each. Sprint now and in the future will allow each rider one carry on bag. Sprint says the idea of this new policy is to reduce the amount of checked bags it handles as fliers pack lighter or share their baggage space in order to keep fares low. Baggage handling is an expensive labor cost for the airlines and the extra weight of the bags makes the airline use more fuel when flying.
But wait! Will people object to the charge? I think so. I also believe it is a bad idea to make a passenger aware of any extra charge the airline is implementing. Might it not be better to simply raise the fare to accommodate the increase in the cost of handling baggage, as in a hidden tax? What passengers don't realize they are paying for won't upset them. What they know is an extra and seemingly trivial charge will absolutely aggravate them, perhaps enough to make them fly another airline. This is why the major U.S. carriers have not yet tried the baggage charge. No doubt other airlines will wait to see how customers react to the Sprint charge and also to the problems the airlines have when collecting baggage money at the gate. That could be a logistical nightmare itself, because it is a time-consuming and logistical problem handling money at an airport check-in counter.
Sprint will propagandize the flying public with the idea that the baggage charge will "save you money by helping hold down ticket prices". I think Sprint should sprint to a reality check if it thinks consumers will not object to this inconvenience. But then Sprint must be more out of touch than it realizes, because it also intends to charge passengers $1 for each beverage consumed, surely a circus for stewards and stewardesses to deal with in flight.
The main thing most passengers now want is to fly with as little hassle as possible. Adding a small fee for checking baggage and charging for water and soft drinks is absolutely a hassle the passengers will resent and not worth the anger passengers will direct at Sprint. What do you think about this? Am I right or is Sprint just leading the way to a new flying reality?

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