Thursday, January 11, 2018

Coke Laxative

Those clever marketers in Japan are at it again. The once attractive soft drink, like Coke, now fallen in favor after attack from the politically correct food police, may be making a small comeback in winning the hearts and butts of the consumer. Yes, I wrote "butts". Coke is now a health drink for some in Japan and a laxative as well. In the name of health, Japan's Coke Plus now features a government approved laxative ingredient, hoping it would help their bodies absorb less fat from the "unhealthy food" that even the Japanese population now loves.

The Japanese government has given that coke thing that the food police thinks is killing us, a gold label (Foods for Specified Health Uses, or Foshu) certifying its benefits. Wow! Can my beloved donuts be the next healthy food? I am a dreamer. Zero calorie Coca Cola Plus features a substance called indigestible dextrin. It joins two other designated “healthy” colas in Japan Pepsi Special, and Kirin Mets Cola. It seems that just as Americans throw their money away on over the counter bogus health pills, like melanin or various vitamin supplements, the Japanese are throwing away theirs with something that tastes good. I like it.

Many consumers in Japan doubts about health benefits of adding a laxative to coke but figures there is nothing to lose by adding that stuff and because by declaring the once unhealthy foods "healthy", there is a guilt free reason to enjoy good taste over healthy eating habit. The Coke Plus drinker hopes the fat absorption properties of the dextrin  in it will help then stay slim and make the daily poop a sure thing.

Hmmm, a coke addict who drinks a lot might have a permanent home on the toilet every day. This Coke with laxative/slimming property seems to me to be a passing marketing fad, like passing gas after drinking it. But if you are ever in Japan, order a coke with your sushi. That way you ae covered, eating a healthy and an unhealthy food at the same sitting.

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