Wednesday, March 14, 2012

The Oreo Is 100

I am not sure if you missed it, but shame on you if you did. March 12th, 2012 should be sacred. That's because that's the date of the 100th anniversary of the discovery of the Oreo cookie. That big behemoth Nabisco Inc. created the world's favorite and maybe best mass marketed cookie of all time and sold them first in Hoboken, New Jersey at 10 cents per kilo. I am guessing that the first person to buy and eat Oreos did what everyone else seems to do- pull apart the two halves and eat the cream filing separately.

More than 150 million Oreos have been sold at a cost of $2 billion dollars, so even chocolate chip cookies taken second place in cookie popularity. (But I confess to eating chocolate chip cookies as I type this to you.....I don't have any Oreos and the subject made me cookie hungry). I like Oreos so much I grind them in a food processor (with the cream filling included) add a little melted butter, and use them as cookie crusts for cheesecake or some pies. I don't mind cheering Oreos with one of the three campaign slogans Nabisco has used to promote it: 1950- Oh! Oh! Oreo! , 1980- For the kid in all of us, and 1982- America's best loved cookie.

Oreos are versatile. they come in many flavors, and in Japan there is even a green tea Oreo. Oreos have been and are sold in many different forms. There is the double stuffed Oreo for cream loves, the bite sized snack packs, the mint creme Oreo, peanut butter Oreo, chocolate covered Oroes, holiday colored Oroes, peppermint Ore, and the Golden Oreos with a yellow outside and either chocolate or creme inside. The original is still by far the favorite. But the way most people eat Oreos is not my style. Most Oreo eaters dunk it in milk. I don't dunk.

Oroes are also used by many other food sellers. Fast food restaurants often use crushed Oreos mixed with ice cream for various desserts promoted by the restaurant as its own singular Oreo dish. I think the texture of Oreos is what makes it a winner. You can't eat only one. And Oreos are not going away any time soon. Nabisco just opened another Oreo factory abroad, that one in Montreal, Canada. So grab an Oreo and take a look at the video link below that shows how modern day Oreos are made.

http://www.thestar.com/living/food/article/1141435--oreo-cookie-turns-100-and-opens-its-montreal-factory-for-first-time

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