Tuesday, October 5, 2010

Selling Foods That Prevent Disease

Nestle, one of the world's most successful packaged food companies and the maker of many of those chocolates I love to eat, has announced plans to marker new foods that act like medicine. Err....sort of like medicine...at least they claim. Nestle announced it would invest about $500 million in a new venture called 'Nestle Health Science' to develop foods and supplements designed to help prevent diabetes, obesity, Alzheimer's and cardiovascular disease. Is that possible?

I am already overloaded with sensory info from food sellers about their alleged "healthy foods" and am "sick" of it. Misleading health claims from food makers have already done damage to people in making them thinking their "healthy eating' can actually prevent discomfort (as in those pro biotic yogurts that stop constipation). Now Nestle proposes to start a new information (misinformation) program that will claim eating their food can prevent disease.

Disease claims and labeling language on packaged foods are already too complex and dishonest. I wonder how governments will regulate claims that a food can "Help prevent Alzheimer's" or "Keep your heart healthy". I doubt there can be regulations so specific to stop the same mania society presents today about foods. We already categorize foods as good and bad (often wrongly), demonizing some foods that are fine and ennobling others that are not what they are claimed to be.

I would much prefer to have the governments of the world ban any claim that a food is healthy or not healthy. Listing ingredients is enough information to allow consumers to choose what they want. Frankly, there are times I would prefer a Nestle Crunch chocolate bar to an apple or other "healthy" food choice, and I do not think eating that candy bar will harm me anyway, and I don't think it is "healthy" to make people feel guilty about a food choice.

The world today is lost in trendiness and political correctness. this includes food labeling. Humans today cant even eat bacon and eggs without feeling guilty that they are abusing their bodies. It is nonsense! We should take political correctness and trendiness out of our kitchens and stomachs. Eating should be a satiating concept, not a torture of guilt. I raise my donut in toast to the end of denomination of food.

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