Once an old favorite and now a largely ignored one, Kmart,
is gasping for breath as it's holding company Sears (also in trouble of
failing) announces more closures of K Mart stores. I rue the death of K
Mart as it has been a part of American culture and low cost shopping
since it's founding in 1962. The Kmart of old was the Wal mart of
today, the quintessential replacement of the old time department store.
It gave quality goods at low prices. Who could forget the rambling of
the Dustin Hoffman autistic savant character, Ray, in the film
repeating over and over to Tom Cruise that in order to buy underpants
"got to go to Kmart" in order to get them. For Only Kmart sold the best
underpants.
I like Kmart and still visit one of the few remaining stores here in
Portland. I know the merchandise is dated and I hear the K mart jokes.
But I feel nostalgic when in the store at the same time that I notice the
lesser quality of its often dated goods, the thin crowd of shoppers and
the unkempt look of a business not able to hire enough employees to
keep it eat and clean. But I buy things there because I like the
offerings, especially the throwback items. Maybe an old timer like me
still appreciates Kmart because he likes being able to purchase the
same outdated clothes or shoes always worn and still desired.
I miss the standard greeting Kmart gave to all who walked threw its
doors, "Welcome to Kmart"! It always seemed that they meant it and
wanted me there for more reasons than spending money. And every Kmart
shopper remembers the announcement in the store that came every few
minutes. "Attention Kmart Shoppers", the voice announcing the sale of
the moment that was only to last a matter of a few more minutes. "Our
Blue Light Special today is....." Shoppers everywhere in the store
would descend as directed to the sale item area of the Blue Light
special. (And there really was a revolving blue light shining at the
sale area) Middle aged women in tennis shoes at a Blue Light sale are like a special forces strike against an enemy.
I have bought so much at Kmart during my life, for myself, my daughter and
just about everyone else in my life who needed something and wouldn't sneer that it came from Kmart. Kmart had it
all. My parents passed down to me their love for Kmart, because when growing up
we had Kmart stores everywhere. It was the go-to store then, as Wal mart is
now. Wal mart should send a thank you note to Kmart for inventing to
concept of the low-cost, everything you need outlet. For some years
now, broken by Wal mart and modern shopping preferences that have made
Kmart a dinosaur, Kmart has been spiraling downward while looking
emptier and shabbier. Yet, even in it dying days, it
still has the ambiance of what made it special to so many. It was a
friendly, no, it was a comforting place. The sterility of most of today's stores
is such than those who never shopped at Kmart will never understand
that.
Every time K mart sheds a few dozen more stores, I remember what Kmart
was and what it meant to me. And it also reminds me of what is to come, more
favorites holding funerals for a style of merchandising that is almost
extinct. Yet, somehow today's sterile shopping experience, the one
click method, will never be a fun as was Kmart. Even when Kmart
ultimately dies, it will still be with me. Oh well, it was a great ride
while it lasted..
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